ItsDevelopmental - content + technology + people

Indicators to show a company does not want social media

Thanks to Adam for highlighting this great post from Suw Charman-Anderson.

The post is in response to Chris Applegate's 20 signs you don’t want that social media project.

 

Top 10s on blogs.com

Some useful blog listings on blogs.com. Here is a list of top 10 advertising blogs.

Not sure how the top 10s are selected but this is a great way of looking up aggregated lists.

Here is a useful top 10 of advice blogs from Lifehacker.

New content ideas - new revenue potential

Like this post from Paul Bradshaw looking at how German newspaper Bild had the idea to give people cameras to take pictures for the paper - citizen journalism in action.

What's interesting is Paul's development of the idea into a revenue genertaing one. Where's the money? In selling the cameras - not what a publisher would have thought of as a revenue stream. 

That's exactly how business has to develop now - taking on new business concepts and sales opportunities from them 

BBC Innovation Labs

The BBC has just launched a blog on developments in journalism that come out of its Innovation Labs.  Clearly, this is very interesting for journalists but this is also worth keeping an eye on for the broader publishing community. The beeb has such a large audience that it can test developments easily and to large numbers.

 

 

Tips on engaging with media professionals from Daryl Willcox Publishing

Interesting set of whitepapers from Daryl Willcox Publishing on how organisations can interact with media professionals. Topics include getting results from press releases and PR versus search marketing.

Tweet, tweet and Twitter yourself to the top

A lot has been made of the power of Twitter, especially the way in which the recent Mumbai bombings covered (tweeted) by those affected. 

Here is an article on the power of Twitter. And here is my Twitter account. 

How the world of work is changing

Thanks to Richard Donkin for pointing me in the direction of this useful resource on FT.com on how the world of work is changing [entitled the 'New World of Working']. Richard has contributed to the articles.