ItsDevelopmental - content + technology + people

Making money from social media

Good post from Karl Schneider on the huge opportunities in social media. Note: the same rules do not apply so be prepared to engage as your brand is/will get talked about and in ways you may not like.

Video: a novel way of promoting unions

Video: Twinity's virtual world (Berlin)

First Great Western: start talking to your customers

It amazes me the extent to which some businesses are failing to engage with their customers. Train operator First Great Western, for example, has a great opportunity to talk to its customers on Twitter because they are already on Twitter talking about the company.

So far, FGW has done nothing about this but when it finally gets its head around the fact its customers are gathering in one place (Twitter) I hope it might start engaging with them publicly. Such transparency can only be a good thing - especially for a train company.

In the meantime, you can follow what people are saying about FGW on Twitter and the follow @fgwfail here. And there is the unofficial FGW profile @uktr_firstgw here.

Video: bringing data alive

Worth a look because using data in this way is not only amazing it is very insightful and challenges our preconceived ideas. The fact it is brought to life in such a way is quite incredible.

Then think about all the data stored in databases around the world . . .