A few months ago I met up with a group of friends. While we caught up Steve told us he had written a book. I nearly fell off my chair.
I was amazed because it was such an achievement. We chatted about how he had managed to find the time to write it, the subject matter etc.
We then talked about how to get it published. At this point I started waxing on about self-publishing. Having read Jeff Jarvis' book What Would Google Do? I felt evangelical about new publishing models and how the barriers to entry had all but disappeared.
So my advice was self-publish. Fast forward a few weeks and I get a message from Steve to say his book had just been published and that it could be bought on Amazon.
The book is Exile in the Promised Land - all about Steve's obsession that is Stoke City and his season following the premiership newbies in their first season in the top flight for 23 years.