ItsDevelopmental - content + technology + people

Viral video: from Old Spice to Sesame Street to The Sun newspaper

An important lesson when thinking about making a highly shareable video: work out how you can piggy back on what others have done. It happens a lot on Youtube, especially in the form of mash-ups.

Here are two iterations of the hugely successful Old Spice advert - reworked to engage with a different audience. [H/T to @adders]

 

Leadership and crucibles

How about this for an intro to a press release? The release is promoting Crucibles of leadership - how to learn from experience to become a great leader by Robert Thomas.

"In medieval times, a crucible was the vessel in which alchemists attempted to turn base metals into gold.  In a leadership context, we think of a crucible as a transformative experience in which a person extracts his or her “gold” in a new or altered sense of identity and purpose."

Kevin May on building a reputation as a journalist

Kevin May, editor of Travolution, helped me out with the content for today's digital journalism workshop at Reed Business Information. Here he talks about how to build reputation as a journalist and what online tools to use.