ItsDevelopmental - content + technology + people

Why not adopt the unconference model within your business?

This week I'm going to the TruLondon recruiting unconference. I went last year (that's one of my pictures from last year's event) and really enjoyed it - see my post on XpertHR.

This year I am going back in a freelance capacity to help out Lesanto and the blog squad ie I will be producing content from the event. I'll also be listening in to the different tracks and look forward to meeting some interesting people in the recruitment, HR and social media world.

To find out more on this week's event, look at:

The TruLondon schedule

What is an unconference?

And follow the week's activities on Twitter on the #trulondon hashtag

No doubt the event will be a great success which is why I think organisations should consider adopting this type of format for knowledge sharing and helping build connections internally. Why do I think this?

'Interact with people where they are'

And put your content where people are congregating, says Dan Farber, editor in chief CBSnew.com.

It is something we know but I thought it was well put in this video. This interview is one of a series on the future of content, marketing and business put together by Brian Solis. Well worth a look.

Mappiness, motivation and behaviour change

Mappiness looks very interesting in terms of getting people to participate. At a recent conference, Design for Persuasion, persuasive technology guru BJ Fogg talked about the behaviour change equation ie what is required to prompt people to change their behaviour.

This is the equation . . .

Behaviour change = motivation + ability + trigger (all at the same time)

Motivation = is the person motivated to do the 'behaviour' (eg I want to play tennis)
Ability = are they actually able to do the behaviour (eg I have a racket, trainers, kit and balls)
Trigger = the prompt to make the behaviour happen (eg tennis partner comes to collect you on route to court)

Motivation, ability and trigger have to happen at once to spark a behaviour change. If one of these elements is missing, there is no trigger for example, then behaviour change will not occur.

It looks at first glance, and I have not yet used the app, that Mappiness is providing the trigger - my phone will prompt me when I need to make a note of how I am feeling, it is giving me the ability to make a note of how I am feeling by letting me use the phone app to do this and I have the motivation to do this as I am interested in the project.

As an aside, I was triggered to find out more from this link in my Twitter stream.

Will start using Mappiness today so will see how it goes. I think it is important to note the role of mobile in this - without this as a mobile app, the triggers and ability would not be there.

For more on BJ Fogg's behaviour change work check out his behaviour grid.  

Viral video: from Old Spice to Sesame Street to The Sun newspaper

An important lesson when thinking about making a highly shareable video: work out how you can piggy back on what others have done. It happens a lot on Youtube, especially in the form of mash-ups.

Here are two iterations of the hugely successful Old Spice advert - reworked to engage with a different audience. [H/T to @adders]

 

Drawing lessons on your Nintendo DS

Interesting to see Nintendo will be launching a game which has more to do with learning than game playing. This kind of development blurs further the line between gaming and learning and is a really interesting area in terms of user engagement.

 

Stephen Fry, the Windows phone and emotional engagement

OK so Stephen Fry talking about the Winsows phone is somewhat of a surprise as he is a big Apple fan but what is really interesting here is the way he talks about emotional engagement . . .

Is it fun to play with . . . we like to feel the pleasure of using the things we buy, says Fry.

 

Presentation: seductive user interface changes

H/T to Richard Sedley.

The Subtle Art of Seduction

View more presentations from Stephen Anderson.