ItsDevelopmental - content + technology + people

Video: where good ideas come from

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H/T Brainpicker]

The history of the world in 100 seconds - awesome visualisation

Gareth LLoyd has put this visualisation together using geo location and historic referneces on Wikipedia. The result: a fascinating voew of how and where we have developed.

This visualisation gives us yet another example of how we can reuse data to create insight with impact. You might like to think of it as a timeline brought to life. It is worth 100 seconds of your time.

[H/T Paul Mason]

A History of the World in 100 Seconds from Gareth Lloyd on Vimeo.

Some test footage from the 8mm video iphone app

Thougt I'd try out the 8mm vintage camera app from Nexvio. Here are 30 very interesting seconds of my train journey this morning. Like the effect.

From Yellow Pages and JR Hartley to Yell and Dave V Lately

Then . . . JR Hartley and Yellow Pages

Now . . . Dave V Lately and Yell

Why it pays to recycle ideas

Interesting to see that food producer Yeo Valley has reported increased sales that it attributes to its Live In Harmony marketing campaign. This campaign included this hugely successful rapping farmers video . . .

More interesting is the fact that the video was not an original idea. Check out this video from some Canadian rapping farmers from more than a year ago . . .

What Yeo Valley has demonstrated is that great content delivered in the right way can be really engaging - it also helped to run the ad in the first ad break of a new series of X-factor. 

Here is another example of using a great example to your own advantage. This time Sesame Street did a great job of jumping on the Old Spice bandwagon.

 

Ideas are invariably recycled - it's just how you execute them that counts. For Yeo Valley it has been a very worthwhile exercise.

[Many thanks to Tim Relf and Adam Tinworth who shared some of these thoughts at an Elevenses session I curated on viral video].

 

 

Video: the digital story of the nativity

Clever, funny and thanks to Kev for pointing it out.

Viral video: from Old Spice to Sesame Street to The Sun newspaper

An important lesson when thinking about making a highly shareable video: work out how you can piggy back on what others have done. It happens a lot on Youtube, especially in the form of mash-ups.

Here are two iterations of the hugely successful Old Spice advert - reworked to engage with a different audience. [H/T to @adders]

 

Video: the Cassius singing mouth iphone app

Props to Nick Burcher for sharing this.

 

Cassius - I Love U So
Uploaded by edbangerrecords. - Music videos, artist interviews, concerts and more.

New start for RBI Elevenses

I have taken over the running of our weekly knowledge sharing events Elevenses. Today was the first one for a while - now on a Tuesday rather than a Thursday. Will post more on this shortly, but in the meantime, thanks to @adders for his post and for pointing to this video . . . the topic of today's session was What can we learn from viral videos