Top 10 social media sites 2008

Thanks to Alex at Nielsen Online for these 2008 unique user stats for UK social media sites. I was hunting around for these but couldn't find them - they must have been published somewhere.

Anyway, a useful reference as I am doing some research around this. Was struck by the popularity of the blogging platforms.

Rank	Social Media Site	Unique Audience (000)	Active Reach (%)
1	Facebook	17,645	48.7
2	YouTube	14,508	40.1
3	Wikipedia	12,793	35.3
4	Blogger	7,525	20.8
5	MySpace	5,361	14.8
6	Yahoo! Answers	5,298	14.6
7	Bebo	4,324	11.9
8	WordPress.com	3,498	9.7
9	Flickr	3,066	8.5
10	TripAdvisor	2,933	8.1